Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson ; with Bill Breen.
Material type:
TextPublisher: New York : Crown Business, [2013]Copyright date: ©2013Edition: Paperback editionDescription: xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780307951618; 0307951618Subject(s): LEGO koncernen (Denmark) | LEGO toys -- History | Toy industry -- Denmark -- Management | Organizational change -- DenmarkDDC classification: 338.7/688725 Summary: In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| wnor- Book | Northam Northam Adult Nonfiction | 338.76 ROB (Browse shelf(Opens below)) | Available | 31111058915552 |
Includes bibliographical references and index.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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