Brick by brick :
Robertson, David C.
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson ; with Bill Breen. - Paperback edition. - xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 21 cm.
Includes bibliographical references and index.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
9780307951618 0307951618
LEGO koncernen (Denmark)
LEGO toys--History.
Toy industry--Management.--Denmark
Organizational change--Denmark.
338.7/688725
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson ; with Bill Breen. - Paperback edition. - xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 21 cm.
Includes bibliographical references and index.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
9780307951618 0307951618
LEGO koncernen (Denmark)
LEGO toys--History.
Toy industry--Management.--Denmark
Organizational change--Denmark.
338.7/688725