MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02100cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
37375970 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AuCNLKIN |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130902s2013 nyuaf b 001 0 eng d |
| 019 ## - |
|---|
| -- |
000053488725 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780307951618 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0307951618 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
WWBK |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.7/688725 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
338.76 |
| -- |
ROB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robertson, David C. |
| Fuller form of name |
(David Chandler), |
| Relator term |
author. |
| 9 (RLIN) |
38876 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brick by brick : |
| Remainder of title |
how LEGO rewrote the rules of innovation and conquered the global toy industry / |
| Statement of responsibility, etc. |
David C. Robertson ; with Bill Breen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Paperback edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Crown Business, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 305 pages, 8 unnumbered pages of plates : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
LEGO koncernen (Denmark) |
| 9 (RLIN) |
38877 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
LEGO toys |
| General subdivision |
History. |
| 9 (RLIN) |
38878 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Toy industry |
| Geographic subdivision |
Denmark |
| General subdivision |
Management. |
| 9 (RLIN) |
38879 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational change |
| Geographic subdivision |
Denmark. |
| 9 (RLIN) |
38880 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Breen, Bill, |
| Relator term |
author. |
| 9 (RLIN) |
38881 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b37375970 |
| l |
p |
| c |
- |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
180601 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
8 |
| Cataloger's initials, CIN (RLIN) |
140904 |
| First Date, FD (RLIN) |
m |
| -- |
a |
| -- |
- |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| l |
p4nor |
| n |
17-09-14 sent to p1bun |
| -- |
03-08-16 sent from p1bun |
| -- |
03-08-16 sent from p1bun |
| -- |
22-09-16 sent to p4nor |
| -- |
22-09-16 sent to p4nor |
| i |
31111058915552 |
| t |
2 |
| p |
$14.85 |
| r |
- |
| s |
c |
| g |
1 |
| k |
y |