Normal view MARC view ISBD view

Library marketing basics / Mark Aaron Polger.

By: Polger, Mark Aaron [author.]Material type: Text

TextPublisher: Lanham, Maryland : Rowman & Littlefield, [2019]Copyright date: ©2019Description: xvi, 315 pages : illustrations ; 24 cmContent type: still image | text Media type: unmediated Carrier type: volumeISBN: 9781442239623; 144223962X; 9781442239630; 1442239638Subject(s): Libraries -- Marketing | Libraries -- MarketingAdditional physical formats: Online version: Library marketing basics.DDC classification: 021.7 LOC classification: Z716.3 | .P65 2019

Contents:

What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.

Summary: Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
wnor- Book	Northam Northam Staff Office	021 .7 (Browse shelf(Opens below))	Available		AL42000249696B

Browsing Northam shelves, Shelving location: Northam Staff Office Close shelf browser (Hides shelf browser)

						Next
	Gold Resources Kit	021 .7 Library marketing basics / Libraries	025 .56 POL Library signage and wayfinding design : communicating effectively with your users / Library signs.	027 .663 DIC Library dementia services : how to meet the needs of the Alzheimer's community / Libraries and people with mental disabilities. Dementia Libraries and caregivers.	370 .1534 Bringing heart and mind into storytime : using books and activities to teach empathy, tenacity, kindness, and other big ideas / Affective education. Children's stories Children's books.	Next

Includes bibliographical references and index.

Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.

There are no comments on this title.

to post a comment.