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Polger, Mark Aaron,

Library marketing basics / Mark Aaron Polger. - xvi, 315 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.

Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.

ISBN: 9781442239623 144223962X 9781442239630 1442239638

LCCN: 2018049996

Nat. Bib. No.: GBB971834 bnb

Nat. Bib. Agency Control No.: 019369626 Uk

Subjects--Topical Terms:
Libraries--Marketing.
Libraries--Marketing.

LC Class. No.: Z716.3 / .P65 2019

Dewey Class. No.: 021.7