MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02442cam a2200493 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000065402684 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AuCNLKIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240610165306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190628s2019 mdua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018049996 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB971834 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019369626 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781442239623 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
144223962X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781442239630 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1442239638 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781538125816 (ePub ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1064721168 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
VSI |
| -- |
YDX |
| -- |
UKMGB |
| -- |
ILC |
| -- |
SDS |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z716.3 |
| Item number |
.P65 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
021.7 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Polger, Mark Aaron, |
| Relator term |
author. |
| 9 (RLIN) |
135090 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Library marketing basics / |
| Statement of responsibility, etc. |
Mark Aaron Polger. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lanham, Maryland : |
| Name of producer, publisher, distributor, manufacturer |
Rowman & Littlefield, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 315 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
48185 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| 9 (RLIN) |
48185 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version |
| Main entry heading |
Polger, Mark Aaron. |
| Title |
Library marketing basics. |
| Place, publisher, and date of publication |
Lanham : Rowman & Littlefield, [2019] |
| International Standard Book Number |
9781538125816 |
| Record control number |
(DLC) 2018060095 |
| 850 ## - HOLDING INSTITUTION |
|---|
| -- |
HELD |
| 850 ## - HOLDING INSTITUTION |
|---|
| -- |
HELD |
| 850 ## - HOLDING INSTITUTION |
|---|
| -- |
HELD |
| 850 ## - HOLDING INSTITUTION |
|---|
| -- |
held |
| 850 ## - HOLDING INSTITUTION |
|---|
| -- |
HELD |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
1 |