Design by thinking : 100 thoughts about corporate and brand identity / Ken Cato.
Material type:
TextPublisher: Mulgrave, Victoria, Australia : The Images Publishing Group Pty Ltd., 2016Copyright date: ©2016Description: 100 pages : colour illustrations ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781864706659 (hardback)Other title: One hundred thoughts about corporate and brand identitySubject(s): Graphic design (Typography) | Graphic arts | Trademarks -- Design | Brand name products -- Design | House brands -- DesignDDC classification: 602.75 Summary: In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well known and recognisable design of a brand or corporate identity. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| wnor- Book | Northam Northam Adult Nonfiction | 602.75 CAT (Browse shelf(Opens below)) | Available | 31111063390585 |
Cover title.
In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well known and recognisable design of a brand or corporate identity. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields.
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