MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02052cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
43915401 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AuCNLKIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190805104741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150915t20162016vraa e 000 0 eng d |
| 019 ## - |
|---|
| -- |
000058473881 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781864706659 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ANL |
| -- |
NJB |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
602.75 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
602.75 |
| -- |
CAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cato, Ken, |
| Relator term |
author. |
| 9 (RLIN) |
82145 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Design by thinking : |
| Remainder of title |
100 thoughts about corporate and brand identity / |
| Statement of responsibility, etc. |
Ken Cato. |
| 246 33 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred thoughts about corporate and brand identity. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mulgrave, Victoria, Australia : |
| Name of producer, publisher, distributor, manufacturer |
The Images Publishing Group Pty Ltd., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
100 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover title. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well known and recognisable design of a brand or corporate identity. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design (Typography). |
| 9 (RLIN) |
82146 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| 9 (RLIN) |
37617 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
Design. |
| 9 (RLIN) |
82147 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Design. |
| 9 (RLIN) |
82148 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
House brands |
| General subdivision |
Design. |
| 9 (RLIN) |
82149 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| i |
31111063390585 |
| p |
$23.80 |