Magnetic stories : connect with customers and engage employees with brand storytelling / Gabrielle Dolan.
Material type:
TextPublisher: Milton, Qld : John Wiley & Sons Australia, Ltd, 2021Copyright date: ©2021Description: xxvi, 180 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780730388517 (paperback)Subject(s): Business communication -- Technique | Oral communication | Storytelling -- Technique | Business communication -- Case studiesDDC classification: 658.452 Summary: Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| wnor- Book | Northam Northam Adult Nonfiction | 658 .45 DOL (Browse shelf(Opens below)) | Available | AL42000231789B |
Includes index.
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
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