The social CEO : how social media can make you a stronger leader / Damian Corbet.

By: Corbet, Damian [author.]Material type: TextTextPublisher: London : Bloomsbury Business, 2019Copyright date: ©2019Description: xxv, 280 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472984043Subject(s): Internet marketing | Social media -- Economic aspects | Social media | Leadership | Business -- Computer network resourcesDDC classification: 658.872
Contents:
Machine generated contents note: pt. ONE The Social Age -- 1.What is the Social Age? Sarah Goodall -- pt. TWO How can CEOs use social media? -- 2.Listening, engaging and leading Andrea Edwards -- 3.Personal branding for CEOs Tammy Gordon -- 4.How PR disasters are driving CEOs to embrace social media Bob Pickard -- 5.More than selling: Building social trust with your customers Chris hartley -- 6.How social media can bring talent and opportunity to your door Nicola Brentnall -- 7.Internal engagement Euan Semple -- 8.Social leadership in small and medium businesses David Taylor -- 9.Why charity CEOs need to be on social media Zoe Amur -- 10.Living in glass houses: How the social CEO manages risk Martin Thomas -- pt. THREE Social CEOs in their own words -- 11.The sports sector Brett Gosper -- 12.The healthcare sector Julia Hanigsberg -- 13.The manufacturing sector Chris Mason -- 14.The charity sector David Barker -- 15.The insurance sector Jack Salzwedel --
Contents note continued: 16.The social enterprise sector Jan Owen -- 17.The environmental sector Mark R. Tercek -- 18.The start-up sector Katie Elizabeth -- 19.The education sector Mary Curnock Cook -- 20.The B2B technology start-up Oliver Lawal -- 21.The tech sector Paul Frampton Calero -- 22.The municipal sector Charles Pender -- 23.The travel sector Tom Marchant -- 24.The small business owner Samantha Kelly -- pt. FOUR The future -- 25.Disrupt yourself Matt Ballantine -- 26.The role of technology Theo Priestley -- 27.The future of leadership Michelle Carvill.
Summary: There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive.The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.
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Includes index.

Includes bibliographical references and index.

Machine generated contents note: pt. ONE The Social Age -- 1.What is the Social Age? Sarah Goodall -- pt. TWO How can CEOs use social media? -- 2.Listening, engaging and leading Andrea Edwards -- 3.Personal branding for CEOs Tammy Gordon -- 4.How PR disasters are driving CEOs to embrace social media Bob Pickard -- 5.More than selling: Building social trust with your customers Chris hartley -- 6.How social media can bring talent and opportunity to your door Nicola Brentnall -- 7.Internal engagement Euan Semple -- 8.Social leadership in small and medium businesses David Taylor -- 9.Why charity CEOs need to be on social media Zoe Amur -- 10.Living in glass houses: How the social CEO manages risk Martin Thomas -- pt. THREE Social CEOs in their own words -- 11.The sports sector Brett Gosper -- 12.The healthcare sector Julia Hanigsberg -- 13.The manufacturing sector Chris Mason -- 14.The charity sector David Barker -- 15.The insurance sector Jack Salzwedel --

Contents note continued: 16.The social enterprise sector Jan Owen -- 17.The environmental sector Mark R. Tercek -- 18.The start-up sector Katie Elizabeth -- 19.The education sector Mary Curnock Cook -- 20.The B2B technology start-up Oliver Lawal -- 21.The tech sector Paul Frampton Calero -- 22.The municipal sector Charles Pender -- 23.The travel sector Tom Marchant -- 24.The small business owner Samantha Kelly -- pt. FOUR The future -- 25.Disrupt yourself Matt Ballantine -- 26.The role of technology Theo Priestley -- 27.The future of leadership Michelle Carvill.

There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive.The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.

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