Profitable social media marketing : how to grow your business using Facebook, Twitter, Google+, LinkedIn and more / Tim Kitchen & Tashmeem Mirza.
Material type:
TextPublisher: [United Kingdom] : Exposure Ninja, [2013]Description: 216 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781492819936Other title: Social media marketingSubject(s): Internet marketing | Internet advertising | Online social networks | Social media | MarketingDDC classification: 658.872 Summary: The thing that is missing from most books on social media is the ?profitable? bit. Whether it?s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ?holy grail? marketing principles from some of history?s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ?do? social media in an entirely new way. Gone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| wnor- Book | Northam Northam Adult Nonfiction | 658.872 KIT (Browse shelf(Opens below)) | Available | 31111055103061 |
The thing that is missing from most books on social media is the ?profitable? bit. Whether it?s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ?holy grail? marketing principles from some of history?s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ?do? social media in an entirely new way. Gone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
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