MARC details
| 000 -LEADER |
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| fixed length control field |
02440nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
34075914 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AuCNLKIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190114220449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130313t20122011nyuaf e b 001 0 eng d |
| 019 ## - |
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| -- |
000050068421 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780199933990 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
WLB |
| Language of cataloging |
eng |
| Transcribing agency |
WLB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
362.19699449 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
362.196994 |
| -- |
SUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sulik, Gayle A. |
| 9 (RLIN) |
31389 |
| 245 10 - TITLE STATEMENT |
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| Title |
Pink ribbon blues : |
| Remainder of title |
how breast cancer culture undermines women's health / |
| Statement of responsibility, etc. |
Gayle A. Sulik. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2012, c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
lxxviii, 402 p., [4] p. of plates : |
| Other physical details |
col. ill. ; |
| Dimensions |
21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk, run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink culture and compelling reactions to its messaging. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Breast |
| General subdivision |
Cancer |
| -- |
Social aspects. |
| 9 (RLIN) |
31390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Patient advocacy. |
| 9 (RLIN) |
31391 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Health in mass media. |
| 9 (RLIN) |
31392 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women in mass media. |
| 9 (RLIN) |
31393 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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180813 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| Operator's initials, OID (RLIN) |
16 |
| Cataloger's initials, CIN (RLIN) |
130314 |
| First Date, FD (RLIN) |
m |
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a |
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0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| l |
p4nor |
| n |
19/03/13 sent to p5dun |
| -- |
17-05-2016 returned to ppls |
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23-05-16 sent to p4nor |
| i |
31111052784822 |
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2 |
| p |
$14.90 |
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- |
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c |
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1 |
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d |