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001			34075914
003			AuCNLKIN
005			20190114220449.0
008			130313t20122011nyuaf e b 001 0 eng d
019			_a000050068421
020			_a9780199933990
040			_aWLB _beng _cWLB
082	0	4	_a362.19699449 _223
099			_a362.196994 _bSUL
100	1		_aSulik, Gayle A. _931389
245	1	0	_aPink ribbon blues : _bhow breast cancer culture undermines women's health / _cGayle A. Sulik.
260			_aNew York : _bOxford University Press, _c2012, c2011.
300			_alxxviii, 402 p., [4] p. of plates : _bcol. ill. ; _c21 cm.
504			_aIncludes bibliographical references and index.
520			_aPink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk, run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink culture and compelling reactions to its messaging.
650		0	_aBreast _xCancer _xSocial aspects. _931390
650		0	_aPatient advocacy. _931391
650		0	_aHealth in mass media. _931392
650		0	_aWomen in mass media. _931393
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945			_lp4nor _n19/03/13 sent to p5dun _n17-05-2016 returned to ppls _n23-05-16 sent to p4nor _i31111052784822 _t2 _p$14.90 _r- _sc _g1 _kd
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