000 | 02442cam a2200493 i 4500 | ||
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001 | 000065402684 | ||
003 | AuCNLKIN | ||
005 | 20240610165306.0 | ||
008 | 190628s2019 mdua b 001 0 eng | ||
010 | _a 2018049996 | ||
015 |
_aGBB971834 _2bnb |
||
016 | 7 |
_a019369626 _2Uk |
|
020 | _a9781442239623 | ||
020 | _a144223962X | ||
020 | _a9781442239630 | ||
020 | _a1442239638 | ||
020 | _z9781538125816 (ePub ebook) | ||
035 | _a(OCoLC)1064721168 | ||
040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCQ _dOCLCF _dVSI _dYDX _dUKMGB _dILC _dSDS |
||
042 | _apcc | ||
050 | 0 | 0 |
_aZ716.3 _b.P65 2019 |
082 | 0 | 0 |
_a021.7 _223 |
100 | 1 |
_aPolger, Mark Aaron, _eauthor. _9135090 |
|
245 | 1 | 0 |
_aLibrary marketing basics / _cMark Aaron Polger. |
264 | 1 |
_aLanham, Maryland : _bRowman & Littlefield, _c[2019] |
|
264 | 4 | _c©2019. | |
300 |
_axvi, 315 pages : _billustrations ; _c24 cm. |
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336 |
_astill image _bsti _2rdacontent |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aWhat marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library. | |
520 | _aLibrarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword. | ||
650 | 0 |
_aLibraries _xMarketing. _948185 |
|
650 | 7 |
_aLibraries _xMarketing. _2fast _948185 |
|
776 | 0 | 8 |
_iOnline version _aPolger, Mark Aaron. _tLibrary marketing basics. _dLanham : Rowman & Littlefield, [2019] _z9781538125816 _w(DLC) 2018060095 |
850 | _cHELD | ||
850 | _cHELD | ||
850 | _cHELD | ||
850 | _cheld | ||
850 | _cHELD | ||
999 |
_c47721 _d47721 |
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942 | 0 | 0 | _01 |