000 02442cam a2200493 i 4500
001 000065402684
003 AuCNLKIN
005 20240610165306.0
008 190628s2019 mdua b 001 0 eng
010 _a 2018049996
015 _aGBB971834
_2bnb
016 7 _a019369626
_2Uk
020 _a9781442239623
020 _a144223962X
020 _a9781442239630
020 _a1442239638
020 _z9781538125816 (ePub ebook)
035 _a(OCoLC)1064721168
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dOCLCQ
_dOCLCF
_dVSI
_dYDX
_dUKMGB
_dILC
_dSDS
042 _apcc
050 0 0 _aZ716.3
_b.P65 2019
082 0 0 _a021.7
_223
100 1 _aPolger, Mark Aaron,
_eauthor.
_9135090
245 1 0 _aLibrary marketing basics /
_cMark Aaron Polger.
264 1 _aLanham, Maryland :
_bRowman & Littlefield,
_c[2019]
264 4 _c©2019.
300 _axvi, 315 pages :
_billustrations ;
_c24 cm.
336 _astill image
_bsti
_2rdacontent
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aWhat marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.
520 _aLibrarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.
650 0 _aLibraries
_xMarketing.
_948185
650 7 _aLibraries
_xMarketing.
_2fast
_948185
776 0 8 _iOnline version
_aPolger, Mark Aaron.
_tLibrary marketing basics.
_dLanham : Rowman & Littlefield, [2019]
_z9781538125816
_w(DLC) 2018060095
850 _cHELD
850 _cHELD
850 _cHELD
850 _cheld
850 _cHELD
999 _c47721
_d47721
942 0 0 _01