000			02100cam a2200421 i 4500
001			37375970
003			AuCNLKIN
008			130902s2013 nyuaf b 001 0 eng d
019			_a000053488725
020			_a9780307951618 _q(paperback)
020			_a0307951618 _q(paperback)
040			_aWWBK _beng _erda
042			_apcc
082	0	0	_a338.7/688725 _223
099			_a338.76 _bROB
100	1		_aRobertson, David C. _q(David Chandler), _eauthor. _938876
245	1	0	_aBrick by brick : _bhow LEGO rewrote the rules of innovation and conquered the global toy industry / _cDavid C. Robertson ; with Bill Breen.
250			_aPaperback edition.
264		1	_aNew York : _bCrown Business, _c[2013]
264		4	_c©2013.
300			_axii, 305 pages, 8 unnumbered pages of plates : _billustrations (some color) ; _c21 cm.
336			_atext _2rdacontent.
336			_astill image _2rdacontent.
337			_aunmediated _2rdamedia.
338			_avolume _2rdacarrier.
504			_aIncludes bibliographical references and index.
520			_aIn the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
610	2	0	_aLEGO koncernen (Denmark) _938877
650		0	_aLEGO toys _xHistory. _938878
650		0	_aToy industry _zDenmark _xManagement. _938879
650		0	_aOrganizational change _zDenmark. _938880
700	1		_aBreen, Bill, _eauthor. _938881
907			_a.b37375970 _lp _c-
902			_a180601
998			_b8 _c140904 _dm _ea _f- _g0
945			_lp4nor _n17-09-14 sent to p1bun _n03-08-16 sent from p1bun _n03-08-16 sent from p1bun _n22-09-16 sent to p4nor _n22-09-16 sent to p4nor _i31111058915552 _t2 _p$14.85 _r- _sc _g1 _ky
999			_c10828 _d10828