TY  - BOOK
AU  - Howard,Houston
TI  - Make your story really stinkin' big: how to go from concept to franchise and make your story last for generations 
SN  - 9781615931552
U1  - 808.3 23
PY  - 2013///
CY  - Studio City, CA
PB  - Michael Wiese Productions
KW  - Authorship
KW  - Fiction
KW  - Motion picture authorship
KW  - Marketing
KW  - Psychological Aspects
N2  - A creative, yet straightforward manual on how to take one concept and turn it into a franchise that will last generations. Houston Howard's "360 Story Weaving Process" is revealed with step-by-step instructions on how to best intersect entertainment, marketing, and technology
ER  -