Howard, Houston,  1979-, <br/><br/>
Make your story really stinkin' big :  how to go from concept to franchise and make your story last for generations / 
Houston Howard. 
 - xxix, 172 pages :  illustrations ;  23 cm. 
<br/><br/> A creative, yet straightforward manual on how to take one concept and turn it into a franchise that will last generations. Houston Howard's "360 Story Weaving Process" is revealed with step-by-step instructions on how to best intersect entertainment, marketing, and technology. 
<br/><br/><label>ISBN: </label>9781615931552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Authorship.<br/>Fiction--Authorship.<br/>Motion picture authorship.<br/>Marketing--Psychological Aspects.
<br/><br/><label>Dewey Class. No.: </label>808.3