TY  - BOOK
AU  - Polger,Mark Aaron
TI  - Library marketing basics
SN  - 9781442239623
AV  - Z716.3 .P65 2019
U1  - 021.7 23
PY  - 2019///]
CY  - Lanham, Maryland
PB  - Rowman & Littlefield
KW  - Libraries
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references and index; What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library
N2  - Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword
ER  -