Miocevich, Amy,

The very good marketing guide : how to grow your business on a budget / Amy Miocevich. - xxv, 217 pages : illustrations ; 23 cm.

The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. The goal? To stop wasting money on marketing that doesn't work, and eliminate the factors that are holding back growth.The Very Good Marketing Guide will help entrepreneurs to assess what is and isn't working for their business right now. It will reveal problem areas that busy business owners might not even know are there-and it gives targeted solutions to overcoming those challenges.

9781394184552

jb2023026556


Marketing--Management.
Marketing--Finance.

658.8