TY  - BOOK
AU  - Segall,Ken
TI  - Think simple: how smart leaders defeat complexity 
SN  - 9780241004449
U1  - 658.4/092 23
PY  - 2016///
CY  - [London]
PB  - Portfolio/Penguin
KW  - Management
KW  - Simplicity
KW  - Organizational effectiveness
KW  - Leadership
KW  - Success in business
N1  - Includes index
N2  - Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success -- and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world -- including Ben & Jerry's, Whole Foods, Intel and HyundaiCard -- Segall provides a simple roadmap for any company to find success
ER  -