Segall, Ken, <br/><br/>
Think simple :  how smart leaders defeat complexity / 
Ken Segall. 
 - 242 pages ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success -- and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world -- including Ben & Jerry's, Whole Foods, Intel and HyundaiCard -- Segall provides a simple roadmap for any company to find success. 
<br/><br/><label>ISBN: </label>9780241004449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Simplicity.<br/>Organizational effectiveness.<br/>Leadership.<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.4/092