TY  - BOOK
AU  - Robertson,David C.
AU  - Breen,Bill
TI  - Brick by brick: how LEGO rewrote the rules of innovation and conquered the global toy industry 
SN  - 9780307951618
U1  - 338.7/688725 23
PY  - 2013///]
CY  - New York
PB  - Crown Business
KW  - LEGO koncernen (Denmark)
KW  - LEGO toys
KW  - History
KW  - Toy industry
KW  - Denmark
KW  - Management
KW  - Organizational change
N1  - Includes bibliographical references and index
N2  - In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation
ER  -