Toy monster / Jerry Oppenheimer.
Material type:
SoundPublisher: [Grand Haven, MI] : Audible Studios on Brilliance, [2016]Copyright date: ℗2009Copyright date: ©2009Description: 1 MP3 CD (approximately 10 hr., 59 min.) : digital ; 12 cmContent type: spoken word Media type: audio | computer Carrier type: audio disc | computer discISBN: 9781511384667; 1511384662Other title: Toy monster : the big, bad world of MattelSubject(s): Mattel, Inc | Toy industry -- United StatesGenre/Form: Audiobooks. DDC classification: 338.7/688720973 Performed by Dina Pearlman.Summary: ECONOMIC SYSTEMS & STRUCTURES. From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| wnor- audio | Northam | 338. 768872 OPP (Browse shelf(Opens below)) | Available | MP3 | 31111069118501 |
Unabridged.
Title from disc label.
ECONOMIC SYSTEMS & STRUCTURES. From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.
Performed by Dina Pearlman.
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